What can Jerry
Wilson, former chief customer experience officer of Coca-Cola, teach you
about branding? Quite a lot! Whether we realize it or not, we are all brands.
We all have qualities that shape and influence how the people in our lives see
us and how we see ourselves. Jerry, a nationally respected brand expert, has
helped some of the most exceptional companies and individuals in the world
perfect their images.
In his webinar, Jerry will reveal to you a proven
seven-step process for personal brand building. Using examples from successful
corporations like Coca-Cola and Starbucks as well as high-profile celebrities
like Bono and Oprah, Jerry provides a methodology you can easily follow to
conduct a self-analysis, create a unique identity, define objectives, and
create a plan. Join Jerry to learn how you can identify what makes you
unique and then communicate it in a way that guarantees that you will get
interviews and advance your career.
June 1, 2016
8 PM EDT
For another take on personal branding, check out Tim
Lebrecht’sTED Talk on losing
control of your brand. He describes how online buzz—regardless of tone—can be a good thing!
Yet another way of looking at branding is to think about
how you are telling your story. Simon Sinek, in one
of the most popular TED Talks of all time, recommends that you start
with the question "why" instead of "what." By this he
means: why do you do what you do? What does it mean to you? These are key things to know about
yourself and communicate to others.
