Thursday, April 7, 2016

LinkedIn: How to Become Known For What You Are Good At

How can you use your LinkedIn profile to market your expertise and set yourself apart from everyone else? First, you need to know your “product” well, and learn how to communicate your skills, expertise, and values to stand out in a crowded and busy world.  Join Leslie Warner, associate director of Alumni Career Services, for LinkedIn webinars that will help you get started, get connected, and reach your target audience.

AdvancedLinkedIn Webinar: Not Just for Job Seekers
April 21, 12 pm EDT

May 12, 12 pm EDT

For more on maximizing your LinkedIn presence, check out these resources:
3 Simple Tips to Build Your Brand on LinkedIn.

William Arruda is one of the early and wise promoters of personal branding. Here are his quick tips for differentiating yourself on LinkedIn. I also highly recommend his article on writing your LinkedIn summary….warning: this one may be a bit overwhelming for branding and LinkedIn “newbies.”