Dan Pink, author of To Sell Is Human: The Surprising Truth About Moving Others, makes the case that while the majority of us aren't out on the battlefields of a used car lot, we're all selling something.
In teaching, consulting, writing, researching, or in any field in which we're convincing or persuading others, we aren't necessarily asking for money in return (time, attention, and effort carry the list), but we still want results. We want our ideas to take hold.
But if the class won't listen, the research isn't picked up, or the client just doesn't hear you: how do you continue to sell yourself? What tools do you need to stay afloat?
Watch Pink offer answers in this great lecture from the Authors@Wharton series:
Want more? Check out Molly Gordon's fantastic site, Authentic Promotion. After dropping out of college and entering rehab, Gordon began a wearable art business and eventually started Shaboom!, an authentic wealth coaching company where she "draws road maps for other accidental entrepreneurs" and small business owners, so they don't lose heart while building wealth.
Check out her posts on self promotion.
Best,
Leslie
leslie.warner@tufts.edu | 617-627-3299 | Visit Alumni Career Services
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