The start-up of you

How did online shoe retailer Zappos break from the pack to become the largest online shoe store? 100% free shipping, free returns, and local, well-trained customer service.

In a word: differentiation. In your market, where you have to deliver results.

Ben Casnocha, coauthor of The Start-Up of You with LinkedIn cofounder Reid Hoffman, wants you to take an entrepreneurial approach; think of your career as a start-up: look at the local market and find ways to set yourself apart, whether it’s learning that new software, being the first to research that new trend, or sharpening your overall expertise to increase your value.

Join Ben as he discusses adapting to the future, investing in yourself, and transforming your career for the next free, monthly Alumni Series Webinar:

• The Start-Up of You
  Wednesday, January 8, 8 pm EST
  Listen live or from the archive! 

For a preview, check out this cool visual summary.

Happy Holidays, everyone!
See you in 2014,
Leslie

leslie.warner@tufts.edu | 617-627-3299 | Visit Alumni Career Services