How do you communicate your greatest assets and what’s most relevant about you to the people you want to reach? “Personal branding”, the latest buzz term in career marketing, is a unique opportunity for you to figure out what separates you from your peers so you can rise above the noise in this crowed business and employment environment.
The best benefits of a strong personal brand:
- Enhance self-awareness
- Clarify and reach goals
- Create visibility and presence
- Create differentiation
- Build a sense of control and power
- Create wealth
- Create resilience
How do you find your personal brand?
Do your homework. Ask questions to understand how you’re perceived by others (your professional reputation) and marry that with your career goals, values, passions, and strengths. Pull from your resume, a branded biography, LinkedIn and social media profiles, etc. Develop a comprehensive communications plan based on your communication style and preferences.
Identify your target audience. Tailor your approach (email, snail mail, in-person) before you reach out.
Exude your brand. With everything you do, from how you dress to your volunteer activities to your office surroundings to networking. Be the change you want to see.
Step-by-step expert guidance
The above steps and tips are taken from business and career coach Randi Bussin, AG79. Read more of Randi's expert advice.
Join us for the next Career Speaker Webinar:
Create Your Online Brand with Social Media, with Melissa Govagnoli
Wednesday, November 6, 2013, 8 pm EST
Want more? Visit Tufts Alumni Career Services' personal branding archive.
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