Friday, May 6, 2016

Managing Your Brand

What can Jerry Wilson, former chief customer experience officer of Coca-Cola, teach you about branding? Quite a lot! Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us and how we see ourselves. Jerry, a nationally respected brand expert, has helped some of the most exceptional companies and individuals in the world perfect their images. 

In his webinar, Jerry will reveal to you a proven seven-step process for personal brand building. Using examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Jerry provides a methodology you can easily follow to conduct a self-analysis, create a unique identity, define objectives, and create a plan. Join Jerry to learn how you can identify what makes you unique and then communicate it in a way that guarantees that you will get interviews and advance your career.

June 1, 2016
8 PM EDT

For another take on personal branding, check out Tim Lebrecht’sTED Talk on losing control of your brand. He describes how online buzzregardless of tonecan be a good thing!

Yet another way of looking at branding is to think about how you are telling your story. Simon Sinek, in one of the most popular TED Talks of all time, recommends that you start with the question "why" instead of "what." By this he means: why do you do what you do? What does it mean to you?  These are key things to know about yourself and communicate to others.

Today, you have a lot of tools at your disposal to tell your story. In this article, William Arruda, an early leader in writing about personal branding, offers tips on how you can use video to build your brand.